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Ford’s F-Series has been the best-selling truck line for 45 consecutive years, but don’t tell Mary Barra that.
Highlighting strong truck sales, General Motors’ CEO said during the company’s third-quarter earnings call Wednesday that “we actually took control of the Ford F-Series full-size pickup truck in 2020 and have held it ever since.”
So who is right?
Both actually from a certain point of view.
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Ford and GM CEOs Jim Farley and Mary Barra can both make best-selling claims for their full-size trucks. (via Bill Pugliano/Getty Images and Bridget Bennett/Bloomberg Getty Images/Getty Images)
The F-Series is undoubtedly the top-selling truck, with 467,307 sold through September of this year, compared to 374,479 for the Chevrolet Silverado and 363,089 for the Ram.
The first-ever Silverado ZR2 is Chevy’s new flagship off-road truck and the latest addition to the successful line-up of factory-installed off-road vehicles. (Chevrolet/Fox News)
The thing is, while Ford Motor Company only sells pickups under the Ford banner, and its previous attempts to sell Lincoln pickups were short-lived, General Motors also offers the GMC Sierra.
“In 2020, we took over the reins of the full-size pickup truck, the Ford F-Series…”
GM CEO Mary Barra
Combining Sierra sales and Silverado sales totals 543,586, giving GM the commanding lead in the full-size truck segment it has held since 2020.
The 2022 GMC Sierra AT4X was parked off-road and showed off Cayenne Red Tintcoat. (GMC/Fox News)
While some may call it technical, the two trucks are mechanically identical, with only their styling and a few features separating the two, built side-by-side in the same factories.
Controversial claims may continue as the truck segment transitions to electric power.
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2024 Silverado EV RST (Chevrolet)
GM has revealed the Chevrolet Silverado EV and the GMC Sierra EV that will follow next year, both of which will be built on the same Ultium electric truck platform as the current pair.
Their styling is more distinct this time around, as the Sierra EV has a traditional square pickup profile, while the Silverado EV has a buttress-style roofline that flows with a gentler slope to the sides of the bed.
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Ford may claim to have the best-selling full-size electric pickup right now, but more than 8,760 F-150 Lightnings have been delivered this year, which, for reports, also counts toward total F-Series sales. together.
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