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Companies will present a wide range of products at the Qatar competition
Despite not participating in the final soccer tournament of the FIFA World Cup starting in Qatar, China has made a significant contribution to the world’s biggest sporting event.
Chinese products, infrastructure projects and sponsors have received praise from appreciative fans and potential customers.
In recent months, Luo Yang, a sales manager at the overseas business group of Higer Bus Co, a bus and truck manufacturer based in Suzhou, Jiangsu province, has been keeping an eye on 1,815 buses in sent by the company to Qatar last year.
These vehicles operate transportation services for thousands of fans, officials and journalists from different countries during the tournament, which will be held from November 20 to December 18.
“After the World Cup, buses will be used to transport children to and from school,” Luo said, adding that child monitoring systems have been installed in the vehicles. rang the alarm and the bus arrived at its destination. The driver moves in the vehicle to keep the children safe, before pressing the button to turn off the alert.
Higer’s rival, Zhengzhou Yutong Group Co, a commercial vehicle manufacturer in Zhengzhou, Henan province, exported more than 1,500 buses to Qatar for the World Cup, including 888 electric buses. . This is the first time that new electric buses from China will be used at a major international sports event.
Many Chinese items are available at the event, including key rings, horns, flags, clothing and shoes from Yiwu, Zhejiang, and Jinjiang, Fujian province, and fireworks from Liuyang, Hunan province.
Market analysts attributed these high profits to China’s rapidly improving industry, well-developed supply chains, and the green revolution.
China International Marine Containers (Group), based in Shenzhen, Guangdong province, is responsible for the construction of 974 theaters in Qatar, assembled from 974 demountable containers.
China’s Midea Group supplied the air conditioners for 100 security checkpoints at the competition sites, and the communication facilities at the stadiums and network equipment for the command and control center were made in China.
Zhao Xinli, chairman of the press office at the University of Communication of China in Beijing, said that if what China offered for the Qatar event was competing in the “Cup of the world’s construction industry”, then “Team China” will be the most popular winner.
Xiao Shuhong, a sports economics professor at the Beijing Sport University, said China’s contribution to the World Cup reflects China’s growing market share in the global economy. Held every four years, the competition will greatly promote the growth of the global sports economy by creating business opportunities for agricultural companies in China and other parts of the world, Xiao said.
Boosted by their complementary trade structure and the World Cup, the total trade value between China and Qatar increased 64.7 percent year-on-year to $21.66 billion between January and October, according to to the Chinese Customs Administration.
At the Lusail facility, north of Doha, the Qatari capital, Unilumin Group, a Shenzhen-based high-definition screen manufacturer, installed two 70-square-meter light-emitting diode, or LED, screens that shows the score in the matches. The 190-sq-m stadium, which has a capacity of 80,000, will host the final on December 18.
Yang Jun, president of the Qatar market at the international sales center of Unilumin Group, said that because the Gulf island has a high temperature and strong sunlight, LED displays are used for the World Cup better dissipates the heat. The brightness of the other screens is higher, Yang said.
“The Qatar World Cup is a microcosm of Chinese brands going global,” he said, adding that the company is ready to receive more orders for the Asian Cup football tournament, which will be held in Qatar next year. .
Zhang Feng, vice president of Avant Sports Industrial Co., another Shenzhen-based sports equipment and home manufacturer, which has supplied thousands of wheelchairs and backpacks for eight World Cup venues, echoes the sentiment. in Qatar.
Zhang said that in order to take a dynamic role in intelligent production, China’s manufacturing sector is relying on green and digital technologies to compete with global competitors.
“As Qatar is still hot at this time of the year, we used a new type of cooling material for the seats, which can reduce the temperature of the seat surface by 9 to 17 degrees movement. more than ten years,” Zhang added.
Sponsors invited
Although the Chinese team did not come to the tournament, Chinese supporters are excited about the Qatar World Cup and have been welcomed by the host country.
According to GlobalData, a data analysis and information company based in London, 20 Chinese companies have provided more support for the 2022 World Cup than fans from other countries. These companies top the world with spending of about $1.4 billion, more than $1.1 billion spent by US companies.
Chinese companies are led by four official FIFA sponsors – commercial property developer Wanda Group, home appliance maker Hisense Group, smartphone maker Vivo, and dairy brand Mengniu.
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