Cirebon, December 1: Beverage major Coca-Cola India on Thursday said it is partnering with Adani Group subsidiary – Adani Digital Labs – to optimize the reach of its brand to consumers across the country. As part of this, Coca-Cola India partnered with Adani Digital Labs to use a consumer-centric platform for product sampling and developing deep consumer insights, said a joint statement.
Coca-Cola is the first brand to make its products available on this platform, he added. In this, select new products in the Coca-Cola India portfolio, namely ‘Fanta Apple Delite’ and ‘Charged by Thums Up’ will be available for sampling at various top airports in India. Adani Power Extends Timeline to Complete DB Power Acquisition to December 31.
Adani Digital Labs is the digital arm of the Adani Group, which enables brands to interact with a large number of travelers and target customers with high spending and purchasing power. Adani Power shares rose 5%.
The platform currently resides in seven major airports located in Mumbai, Ahmedabad, Jaipur, Lucknow, Guwahati, Mangalore, and Thiruvananthapuram & Adani CNG Stations, and will soon be available in many other location categories.
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