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Crate & Barrel Unveils New Beauty Blend for GE Profile™ | Rare Techy


The first of its kind of mixer brings new features, connected to a kitchen tool such as Auto Sense Technology to take the guesswork out of cooking.

EXCITED, December 1, 2022 /PRNewswire/ — Today, Crate & Barrel unveiled the new Smart Blender for GE Profile™ and Auto Sense. Designed to offer intelligent solutions to simplify the modern world, this powerful new machine uses the latest technology to give consumers the confidence to blend, whip, cream, froth and very good all the time so they can focus on the joy of cooking.

The new GE Profile™ Mixer is packed with smart technology and connected, revolutionary features. The Built-in Smart Scale accurately weighs ingredients in the mixing bowl so bakers can set accurate measurements without additional equipment. Automatic Blending Technology monitors changes in texture and viscosity through motor torque feedback to optimize mixing operations. Failure to mix and failure is not a risk in recipes1 thought and experience are required, because the auto-shutdown will disable the blinker when it occurs. In addition, the GE Profile™ Smart Mixer is a controllable voice, giving bakers full control and the ability to leave their hands to the dough, shape and plate without breaking.

Included in the GE Profile™ Smart Mixer, the SmartHQ app takes cooking to the next level with over a dozen guides that offer step-by-step instructions that connected to the mixer in order to carry the user through all the functions. The blender will continue to enhance its offerings with new features and recipes that will be pushed as over-the-air updates via GE Profile Connect+.

The first Smart Mixer with a cordless DC motor system in the US, the GE Profile™ Smart Mixer runs at low temperatures for long life and energy efficiency that can work in complex batches and doughs without overheating or overcooking.

“Today’s kitchen is multifaceted. Bringing innovative new technology to help our customers make the kitchen more efficient and enjoyable is our priority,” said Alicia Waters, Senior Vice President of Crate & Barrel. “Partnering with GE Appliances to launch this blender will challenge our customers’ imaginations in a very creative way, creating delicious recipes accessible to all levels of chefs and home cooks.”

We are very proud of the GE Profile™ Video Mixer. We are committed to making our customers’ lives easier through technology, and we believe this product will disrupt the sector by answering the pain points of baking enthusiasts and the connected aspects that It brings confidence for a certain level of experience,” he said Andre Zdanow, Managing Director of Small Appliances for GE Appliances. “Crate & Barrel is the perfect partner for us to launch this exciting new product, just in time for the holiday baking season.”

Available exclusively at Crate & Barrel starting today, customers can purchase the GE Profile™ Smart Mixer online and at select stores across the US, starting at $999.

About Crate & Barrel Holdings, Inc.
International specialty retailer Crate & Barrel Holdings Inc. a meaningful, life-inspired building that connects the creativity of artists and designers with people and places around the world. Known for high-quality products, unique designs and lasting style since 1962, Crate & Barrel Holdings Inc. lifestyle brands Crate & Barrel, CB2, Crate & Kids, and Hudson Grace. Today, the company is a member of the Otto Group and operates more than 100 Crate & Barrel, CB2 and Hudson Grace stores across the US and Canada, with corporate locations in nine countries. More than 200 million customers visit the Company’s stores and websites each year. To learn more, visit

For GE appliances
GE Appliances is committed to making the world a better place, and its team is committed to leading the communities where employees live and work. An organization that has emerged with purpose and passion, GE Appliances believes there is a better way. Products are sold under the Monogram®, Café™, GE Profile™, GE® Appliances, Haier, and Hotpoint brands. Products include refrigerators, freezers, cooking products, dishwashers, washers, dryers, air dryers, water filtration systems, water heaters and small appliances. For more information, visit

1 Based on the recipes available in the app. Recipes will be added and updated regularly.



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