Designer of the Day: Josie Ford – SURFACE | Rare Techy


Here, we ask designers to take a selfie and give us an insight into their lives.

Age: 29

Occupation: Textile designer.

Instagram: @studio_ford

Hometown: Santa Barbara, CA

Studio location: Los Angeles.

Describe what you do: I make unique textiles for the home that celebrate the timeless art of Indian block printing. The process is heartfelt, exploratory and slow, and the designs are inspired by the rhythmic patterns found in art, architecture and nature. First designed in Los Angeles, the textiles are then traditionally printed by hand in Jaipur, India.

The most important thing you’ve planned so far: My latest collection, Interwoven, dedicated to Bauhaus women. I postponed the storytelling by going to Germany to develop a series of images that pay homage to the inspiration.

Describe the problem your work solves: High-quality handmade textiles for the home, with craftsmanship, fair dealing and design at the forefront.

Describe a project you are currently working on: I am delighted to share my fifth collection, Interwoven, created as a dedication to and in the spirit of the often overlooked women of the Bauhaus movement. In this collection, I expanded the narrative by going to Germany to develop a series of images that pay homage to the inspiration.

A new or upcoming project we should know about: I am working on a permanent collection that explores a more timeless approach to textiles and looks at the richness of Indian culture.

What you must have in the studio: Books, scissors, Sakura Pigma pens, music.

What do you do when you’re not working?: Go to a farmer’s market, hike, see art and design exhibits, drink natural wine, read books, and watch movies.

Sources of creative envy: Satyajit Ray, Anni Albers, Studio Mumbai, Charlotte Perriand, Shoji Ueda, Dosa, Donald Judd, William Gedney.

The attention you want to eliminate: iPhone.

Concrete or marble? From concrete.

A high-rise or a terraced house? Terraced house.

Do you remember or forget? Forget.

Aliens or ghosts? Ghosts.

Dark or light? Light.

(Portrait Photography by Giulio Ghirardi)


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