Ford Australia insists it has no plans to switch | Rare Techy


BRISBANE, Australia, Nov. 03, 2022 (GLOBE NEWSWIRE) — As Ford moves toward an all-electric future, the automaker has announced a number of changes affecting dealers around the world, including splitting into two separate divisions. Ford Blue continues to focus on gasoline and diesel vehicles, while Ford Model e focuses on electric vehicles. According to leading new and used car dealers brisbane-Byrne Ford’s extensive restructuring requires dealers in some countries to sell at fixed prices with no real inventory in smaller locations.

However, Ford Australia has said it has no plans to follow suit. As Byrne Ford explains, Australian dealers are the public face of the company and play a key role in connecting customers with the Ford brand.

Offering the best selection used cars brisbaneByrne Ford says local dealers are closely connected to both their customers and the communities they serve, giving the brand a competitive edge and allowing dealers to focus on meeting customer needs.

A Kedron-based Ford dealer says a fixed-price direct sales model would likely lead buyers to pay more for new cars because they wouldn’t be able to haggle over the final sale price. By contrast, under existing dealer agreements, dealerships buy inventory from vehicle manufacturers and can negotiate a final selling price, which ultimately cuts into their own profit margins but means buyers can make a lot of money.

Byrne Ford explains that the new business arrangement is known in the industry as the “agency model”, as the manufacturer pays dealers a fixed fee and prices are set by the car company, with no room for negotiation, resulting in higher transaction prices for consumers. . The only time discounts may be available for this model is if car companies have excess inventory.

The Australian Automobile Dealers Association (AADA) says most mainstream car companies in Australia are not considering switching to local fixed prices, a decision it marks as a win for new car buyers.

To discover the best deals cars for sale in brisbane– wide, contact Byrne Ford.

Contact information:
Byrne Ford
Marketing manager
(07) 3248 3333

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Image 1: Byrne Ford

Byrne Ford

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