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Madison Media Alpha manages all of Godrej & Boyce including TV, Print, Social, Digital, Creative Arts, OOH and Activations.
Madison Media Alpha, a division of Madison World, recently announced the win of Godrej & Boyce integrated Media AOR. The account was won across multiple industries and the Agency handles all Media, including TV, Print, Social Media, Digital, Creative, OOH and Activations.
Godrej & Boyce Manufacturing Co. Ltd. (G&B) was founded in 1897 by Ardeshir Godrej. Since its inception, the Company has been a pioneer in India’s economic growth and has created lasting value for all its stakeholders through its products and services across ten industries. The Company since its inception has launched new and innovative products and continues to contribute to the lifestyle of the country. G&B is a highly diversified Company operating across 10 industries and 14 industries ranging from critical industries such as Aerospace, Defence, Clean Energy, Railways and Automotive to a wide range of Consumer Products. The Company offers a wide range of high quality new products under the Interio brand name, Appliances, such as Washing Machines, Refrigerators, Microwaves, and Air-Conditioners, Security Systems, Safes, CCTV Cameras, Locks and now digital locks.
G&B was the first to invent a springless lock and to create a fire and burglar alarm in the early 1900s, and that innovative spirit has continued with the Company throughout.
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Commenting on the establishment of the agency, Mehernosh Pithawalla, Vice President and Head – Brand & Brand Strategy, Godrej & Boyce said, “Madison World is an industry leader in the world of communications for years, now. During the pitch, we saw a lot of collaboration, brand resonance and the Madison team’s strong desire to work on Godrej & Boyce. We couldn’t consider it a better partner to increase business metrics and promote brand growth.
Commenting on this development, Sam Balsara, Chairman, Madison World said, “My association with Godrej goes back to 1985, even before Madison started and I am happy that Madison World has won this business in a competitive environment, and G&B has found our. expertise and ability above the rest, the AOR media of this outstanding Company is handed over to us. We look forward to growing io their brand and our innovative and Customer First approach.
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