[Throwback] When Ford humiliated Ratan Tata but responded with “merit”; Watch the video | Rare Techy
[Throwback] When Ford humiliated Ratan Tata but responded with “merit”; Watch the video.
The Tata-Ford story
The video has garnered over 20,000 likes and over 4,000 retweets.
Tata worked on their auto business, focusing on Tata Motors. Over time, the car manufacturer became a successful company all over the world and just nine years later after the Ford incident, by 2008, Tata Motors had the best selling cars in the market.
The wheel of time turns
The clock turned full circle so that this time Ford was struggling to generate sales revenue. In 2008, trying to turn a profit on its sales, Ford approached Ratan Tata to sell its auto business. Although the “humiliated” Ratan Tata could have done to him what Ford did to him. He did, however, offer to buy Jaguar and Land Rover production cars from Ford, their worst selling cars at the time.
“You’re doing us a big favor by buying JLR, thank you,” Bill Ford told Ratan Tata in a meeting, and in June 2008, Tata completed the deal to acquire Jaguar and Land Rover from Ford in a $2.3 billion cash deal. .
Within a few years of the buyout, JLR made a dramatic turnaround and is now the mainstay of Tata Motors’ finances.